Analyzed/reported sales performance and inventory management of 900 stores. Determined niche market viability. Created and managed the development and implementation of audio niche marketing/branding plans; especially Latin, Urban, Classical and Christian genres. Partnered with national music labels and distribution companies to negotiate over $1 million in annual funding for marketing initiatives. Managed celebrity appearances.

Directed creative team in development of in-store signage for 700 stores nationwide. Wrote and published detailed monthly & weekly visual merchandising booklets directing stores how to set up their merchandising to be in compliance with millions of dollars of funding. Managed annual signage budget of $1.5 million.

Managed revenue for retail entertainment merchandise (music, electronics & video) in excess of $8 million—of a $10 million store. Increased sales by 27% within first 6 months. Designed accounting and tracking methods for increased efficiency and continued growth. Hired, trained, and supervised teams of up to 40 people.