Branding 101
If you are going to spend a fortune on a window display that hundreds of people stop to take a photo of, put your damn store name/logo somewhere on the window so that when people stop and…
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30/03/2020
How to Add a Facebook CTA Button to Your Page
Last December, Facebook began rolling out new CTA (Call To Action) buttons for Pages. (See image above.) This was a welcome addition to Pages functionality because it is an easy way for anybody to create an "action" button in…
15/02/2015
Remarketing & Offline Marketing
If you're an online marketing consultant (or even if you are not), you are missing a huge opportunity if you and/or your clients aren't including remarketing in your marketing strategy mix. Now every time I say this…
18/09/2011
Does Your Business Need an iPhone App? – Online Marketing for Small Businesses
Have you been thinking about making your own "app"? This is something I, myself, have been thinking about a lot. I've come to decide that the answer depends in a large part on the kind of business…
18/08/2011