Like the “Gold Rush” madness of the 1800s and deadly western outlaws, today’s digital marketing landscape is like the American “wild west” two centuries ago: everyone is rushing there to claim their stake but the “rules” are being made up as we go along…and powerful players are changing them constantly.
I’ve been doing “digital marketing” since the “dot com boom” of the 1990s when I started as a “Blogger” on Netscape Navigator—before Google bought it—back when we had to tell people what a weblog was.
Since then, I’ve generated over $35 million in revenue—mainly online—for various clients, built close to 100 websites, and implemented dozens of successful digital marketing strategies for businesses both large and small.
If you’re an engaged business owner, you already know that the future success of your online business relies on the internet and all things digital. But the internet territory is a VAST place and there are new opportunities popping up daily!
So, how do you know what to focus on?
After twenty years thinking about digital marketing, I’ve verified the most important things for an online business to focus on and have developed a library of tips and tricks.
The following are the top seven things you MUST place focus on if you want to increase revenue from your online business. They are in order of my priority so, if you get overwhelmed, maybe that will help.
That’s it! That’s all you need to do. Make sure you regularly spend time focusing on these 7 core digital marketing areas and I guarantee your profits will increase:
- Website + Copywriting
- Email Marketing
- Goals + Analysis + Change
- Social Media
- SEO
- Portables
- SaaS Tools
Easy peasy! It’s a good thing you don’t have other things to worry about, like: human resources, operations, profitability, time management, innovation, customer satisfaction, etc.
Ok, maybe not. Over the next few days, I’m going to be publishing an article about each one of these blunders—one by one—and explain in more detail how you can stop making these blunders in your online business.
Wishing you much success!
