Marketing is a pivotal part of any business. I’m sure you already know that. But did you know that today, the average person spends twice as much time on the internet as they did a decade ago? According to Pew Research, 77% of Americans went online on a daily basis—pre-COVID-19! That’s 8-in-10 going online daily.
But here’s the question, do you realistically have the time necessary to care for your customers/guests as well as to implement a comprehensive digital marketing plan?
If you do, chapeau! …as we say in France.
Even if you delegate social media to an in-house employee, do you have the time to train that person? Are they knowledgeable about the latest marketing techniques? Do you have enough marketing knowledge and strategic branding experience to make wise decisions about how your marketing budget is being spent? Do you need an objective, no-bullshit assessment of your marketing/branding strategies?
Maybe the question should be, “Can you afford NOT to hire a digital marketing consultant?”
Probably the number one thing you need to do is to understand whether your website is optimized and helping you achieve the goals of your business. A high-level audit of whether you are meeting “best practices” comes from research of your market as well as the behaviors of your audience. This will give your marketing a better insight when looking to provide what people want. Good marketers keep up with analytics of how your strategies are working. They use this to provide feedback and improve.
Identify your ideal client demographics; analyze how to appeal to this target market; learn how to market to this group using the most cost-effective strategies for your business.
Every person that arrives on your website should be someone that you try to engage with. Whether it is an email newsletter or other optimized landing pages, consultants track website activity and generate plans for turning visitors into customers.
Consultants can do keyword research to find which words or phrases are most commonly used to find your business and/or products. They can also write or hire ghostwriters to create content using these keywords so your website appears more frequently and higher in the search engine results.
Content has become “king” in the marketing world. We live during an era where educating customers and providing helpful information to them is essential. The latest statistics show that 47% of buyers viewed three to five pieces of content before contacting a sales rep. A consultant can make this easier for you. They are experts in cultivating content that helps draw in customers.
Consultants can split-test and track the data for each digital campaign you implement. Knowing the number of views, click throughs, leads, and purchases will determine if written copy or graphics needs to be changed.
Consultants can scan the web for online reviews, testimonials, or any mention of your company name; both good and bad. Consumers want to be able to interact with businesses. A digital marketing consultant can strategize how best to handle any negative reviews and spread the word about good ones. A good consultant also knows the importance of developing your brand and how exactly to do so. They’ll create many branding elements that are unique to your specific brand and make them easy for you to use.
Find your ideal customers using social media; engage these potential customers in conversation which builds their trust in your brand name and help them share the word about you to their social network. Delegate the customer engagement; supply the information to be shared each day and your consultant can schedule the posts.
More and more every day, people are using their mobile phones instead of their desktop computers. Consultants can make sure your website is optimized for these users and build marketing campaigns specifically tailored toward these devices.
It’s easier than ever to communicate with your customers using video and be a local celebrity. Depending on your business, this could be a preferable way to publish content not just on your website but also using social media.
The best digital marketing consultants will be able to work with marketing automation technologies to help get the most work done at once. These technologies can make your campaigns more effective, save you money, and help you focus on the more important parts of managing a business. By using automation systems, you can help make each client experience unique. This is done by customizing the funnels that were created for them to see your content.
They should be up to date with the latest online strategies and should know how to help you get the most bang for your marketing dollars.
— Benjamin Franklin, (1706-1790)
Even if your business is new or you are a true “do-it-yourselfer”, hiring an expert is an economical investment rather than trying to learn and understand everything yourself. You could easily work 18 hour days between your clients and learning digital marketing. But, would you really be efficient and pleasant during business hours?
As you might have imagined, I offer one-stop-shopping for businesses who need a little extra help with their digital marketing and/or branding: from creating a custom marketing strategy that will fit your budget, to implementing individual digital marketing strategies.
Whether you have a local business or you are a multi-national entrepreneur, I can help you develop and implement a plan that will maximize your marketing budget and increase your revenue.
For example, here’s a marketing plan I created and executed for a previous client; would you like me create a custom plan for you? Contact me today.
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