Bernard

Journal

Earlier writing

18 September 2011

Remarketing & Offline Marketing

If you’re an online marketing consultant (or even if you are not), you are missing a huge opportunity if you and/or your clients aren’t including remarketing in your

23 August 2011

SEO Checklist for Local Small Business Websites

If you’re a “local business” (i.e. plumber, painter, barbie doll house maker… ) and you have been wondering what kinds of things you can do to get more

18 August 2011

Does Your Business Need an iPhone App? – Online Marketing for Small Businesses

Have you been thinking about making your own “app”? This is something I, myself, have been thinking about a lot. I’ve come to decide that the answer depends

14 August 2011

The 10 Commandments of Social Media Marketing

  Thou Shalt Blog (like crazy). Thou Shalt Create Profiles (everywhere). Thou Shalt Upload Photos (lots of them). Thou Shalt Upload Videos (all you can find). Thou Shalt

11 July 2011

Facebook Fan Pages – What is Your Strategy?

  Planning a Facebook Marketing Strategy before you begin is essential to making your time and efforts effective. Social Meida Marketing could easily be a time intensive task

2 June 2011

Google, Bing and Yahoo! launch schema.org

To improve your search results, search engine giants Google, Bing and Yahoo! now have agreed to a common standard for the structured markup of web content. i.e., html

11 May 2011

How to… Bounceback Retargeting (a.k.a. reMarketing)

Right Now You Are LOSING 98% of Your Traffic! If you’re like ME, losing 98% of your traffic, then do what I did. How much time, effort and

2 May 2011

Retargeting with Remarketing

Ever wonder what happens to approximately 98% of website visitors who leave your site before buying anything? (a.k.a. “converting”) Well, studies show that up to 98% of website

14 February 2011

Facebook Marketing—Accept the New Online World Trend

Did you know that Facebook now ranks first for traffic generation among all the websites on the Internet? It even beats out Google! Right now, there are approximately